Sony KDL-40EX729 LCD TV

Full HD 3D TV for the whole family

Full HD picture with crisp detail: Enjoy 2D and 3D pictures in high definition with Full HD 1080 technology.

Superior 3D picture: Enjoy lifelike 3D action in Full HD quality. 3D from Sony delivers the clearest, brightest 3D pictures from a wide viewing angle.

Edge LED for high picture contrast: Benefit from enhanced colour intensity, high contrast and improved energy efficiency, all within a slim screen design.

See action clearly with Motionflow XR 200: See action sequences at the equivalent of 200 frames per second and enjoy a clearer picture with less judder and blur.

Natural colours and clear, detailed pictures: See crisp detail with no degradation or noise, even for Standard Definition pictures, with the X-Reality picture engine.

Built-in Wi-Fi® to easily connect to the Internet: Stream entertainment from your wireless home network and the Internet without the clutter of cables.

Enjoy the best of the web on the big screen: Connect your TV to the web and stream full-screen Internet videos or keep up-to-date on social networks (firmware upgrade needed).

Ready for video and voice calls with Skype™: Add a voice control camera and microphone and make free Skype™ calls to friends and family from the comfort of your sofa.

Browse the Internet on your TV screen: Visit your favourite websites and search the Internet using a simple web browser (display of embedded video not supported).

Control your TV using free mobile phone apps: Use a smartphone as a TV remote control or second display screen for online video with Media Remote (firmware upgrade needed).

Find details about a TV soundtrack: Like a song on the TV programme you’re watching? Press TRACK ID on the remote control and automatically get the full song details.

Get full details about a movie you’re watching: By using Video Search, find out detailed information about the cast and crew of movies and TV shows you’re watching.

Connect directly to other Wi-Fi® devices: With a firmware update your TV can connect directly to other Wi-Fi® Direct devices without cables, routers or complicated settings.

Save energy and money with Presence Sensor: Let your TV turn off the picture automatically if you leave the room (or switch to standby if you don’t return at all).

Automatically set screen brightness to save energy: Turn on Light Sensor to adjust screen brightness to suit room light levels for optimum picture quality and power consumption.

Share entertainment from around the home with DLNA: Stream movies, music and photos to your TV from DLNA compatible devices, such as a laptop, mobile phone or music player.

Record TV shows to an external hard drive: Save the TV programmes you watch to a Hard Disk Drive via USB and watch them back when it suits you (may require firmware upgrade).

3D sound with a 5 channel audio effect: Get a digital 3D surround sound effect from your TV speakers with S-Force 3D Front Surround.

Show panoramic and 3D photos at their best: Connect a compatible digital camera via USB or HDMI® and show 3D and panoramic photos in full high resolution on the big screen.

Switch to digital TV without a set-top box: Access digital and analogue TV channels with a built-in digital terrestrial TV tuner (DVB-T).

Get benefits and exclusive offers with My Sony: Register your BRAVIA TV and become a My Sony member for exclusive access to tutorials, special offers and more.